Black Friday Stats

Here is the stats for our e-commerce store that we run. The store just went live in April of this year, so this was the first experience of a “black Friday”, and all that goes with it.

I was very impressed by the traffic spike, and sales increase as well. The sales kept on coming strong starting on Thanksgiving and really all the way through “cyber Monday”. Very fun and exciting. We ended up selling out of many items and getting very low on others.

This shows the traffic traffic increase. Traffic was triple a normal day.

Thus our November sales were the best month yet this year. Sales did really dip in the summer time, but this is somewhat normal for the industry we are in.

Overall, I think it should be called maybe “Black Friday Weekend”, because while traffic was highest on that day, the sales came in consistent throughout the entire weekend. Good stuff.